Have you heard of fika? Fika is a concept in Swedish culture with the basic meaning “to have coffee” and I read a little more about its cultural significance in a lovely book one morning at Brash.
“Fika demands that we create space in our lives for a break. It discourages getting a cup of coffee to go and drinking it in solitude in front of a computer. Fika is about slowing down, getting together with friends, and spending a moment completely present in the company at hand. As any Swede will tell you, life without fika is unthinkable.”
I’ve known Elizabeth for less than a year, but she and I clicked pretty immediately. We both love a good cup of joe, shopping in vintage boutiques, and festival dallying. But more than common interests, she’s got a seriously kind heart and has been one of my biggest supporters this year. She’s definitely a keeper. <3
Name: Elizabeth T.
Neighborhood: Old Fourth Ward
Day Job: E-Commerce Merchandiser
What motivates you as a creative professional?
The beauty and my love for the final product. Having experienced many aspects of the fashion industry, I know the amount of work it takes to both create new products and also have it be successful. From the stages of consumer demands influencing the product development, to buying into the samples displayed at market, and finally seeing the full-formed assortment come into completion at the retail stores – each piece of merchandise has had so much thought and energy poured into it. It’s exciting to see the final masterpieces, work them into displays, try them on, and share my giddiness with others that love it too!